The relationship of visual attention to children's comprehension of television.

TitleThe relationship of visual attention to children's comprehension of television.
Publication TypeJournal Article
Year of Publication1979
JournalChild development
Volume50
Issue3
Pagination722-7
ISSN0009-3920
Abstract

The study experimentally tested the relationship between visual attention and comprehension of a TV program. 72 5-year-old children watched a 40-min version of the TV program "Sesame Street." Half the children viewed the program in the presence of a variety of toys and half viewed without toys. The children were then tested for their comprehension of the program. Although visual attention to the TV in the no-toys group was nearly twice that in the toys group, there was no difference between the groups in comprehension. There were, nevertheless, significant within-group correlations between visual attention and comprehension even for questions concerning only auditorily presented material. The results were interpreted as indicating that in a normal TV viewing setting, variations in the comprehensibility of the TV program may determine variations in children's attention to the TV.

Short TitleChild Dev
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